Story-telling à l'hôtel

"Our idea is for each floor of the hotel to tell a story about one specific type of autochthonous Croatian wine"

http://www.total-croatia-news.com/lifestyle/1841-first-wine-hotel-under-construction-in-croatia

Un article qui mérite d'être lu et médité

Where are all the wine stories?

"We’ve all been at those gatherings where some moist-eyed, sentimental person will exhort everyone to ‘start telling our stories!’ And everyone applauds and agrees that, yes, we need to start telling wine stories.

And yet wine remains corralled inside wine and lifestyle columns, going round and round the same topics."

http://www.timatkin.com/articles?1589

L'émotion Johnny Walker

Un bel exemple de story-telling juste et plein d'émotion, à l'opposé de bien des poncifs publicitaires.

http://www.adweek.com/adfreak/breathtaking-spec-ad-johnnie-walker-best-student-work-ever-168620