jeudi 12 février 2015

Lecture : Wine brands and storytelling

"Storytelling is about personal connections. We connect with a story because we can empathize, put ourselves in the shoes of the protagonist, antagonist, or the situation in itself. We listen to a story when that story evokes some sort of emotion, experience, or any form of association in us.

Are wine brands doing this ?"

https://medium.com/@RekaHaros/wine-storytelling-imho-in-5-key-points-43177e0ca11d

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