Storytelling in 140 characters...
"Following Ireland’s win over France to top their group at Rugby World Cup during which several players were injured, Guinness, as a non-sponsor, delivered a tweet which, through a single image and lovely piece of copywriting delivered an emotional story on that most concise of platforms, Twitter.
This tweet, in less than the requisite 140 characters, delivered the same emotion and the same thread as their TV spots, which goes to prove that even if your audience have the aforementioned seven second attention span, you can still have faith that powerful (integrated) campaigns, delivered on a short form platform, can still tell a story."
This tweet, in less than the requisite 140 characters, delivered the same emotion and the same thread as their TV spots, which goes to prove that even if your audience have the aforementioned seven second attention span, you can still have faith that powerful (integrated) campaigns, delivered on a short form platform, can still tell a story."
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